Storytelling Training Course
Use the power of stories to make an impact
People remember stories, not statistics. We are dealing with information overload. Storytelling is a powerful tool to grab your audience’s attention, inspire action and leave a lasting impression. But what stories do you tell, and when? How do you make them relevant to maximise the impact of your message?
In this course, you will learn to create credible, easy-to-understand and memorable narratives. You’ll learn practical techniques in word choice, structure and delivery to use in corridor conversations, team meetings and public presentations. These techniques will greatly enhance your ability to impact and persuade others.
Target audience
The Storytelling course is ideal for professionals across all levels – leaders, marketers, presenters, trainers, and team members – looking to strengthen their influencing skills through storytelling.
Learning outcomes
In this Storytelling participants will learn how to:
- Identify the elements of a compelling story
- Use storytelling to engage and persuade an audience
- Adapt the narrative to suit different situations
- Strengthen presentations with engaging stories
- Build trust and rapport using authentic storytelling
- Inspire action through purposeful communication.
Ideal duration
1 day
The Storytelling course is generally a full-day in-person workshop tailored for an in-house group of up to 12 to allow all participants several practice sessions. Participants are expected to do some workshop preparation.
It can be delivered in a shorter timeframe with reduced content and practice time. We can also deliver the storytelling training workshop virtually, which is particularly suitable when participants are operating in a remote or hybrid environment.
Frequently Asked Questions
What topics are typically covered in a storytelling course?
The Storytelling course covers the topics essential for crafting compelling and engaging narratives. These include the basics of narrative structure, character development, plot creation, the use of dialogue, setting, themes, and advanced areas like digital storytelling and storytelling for marketing.
How can storytelling improve my communication skills?
Storytelling enhances communication by making messages more engaging and memorable. It helps in conveying complex ideas simply and fosters a deeper, emotional connection with the audience.
What is the purpose of storytelling in leadership?
In leadership, storytelling is used to inspire and motivate teams, illustrate company values, and navigate change. It aids in building trust and fostering a shared vision among team members.
Are there online storytelling courses available?
Yes, the Storytelling course is available as a live virtual workshop catering to various skill levels and applications, from business to creative writing. These virtual courses provide flexibility and a range of resources to enhance storytelling abilities.
How long does it take to complete a storytelling course?
The duration of storytelling courses varies; some are short workshops lasting a few hours, while others are comprehensive programs spanning several sessions over several weeks. The length often depends on the depth of content and the course structure. The most popular is a one-day workshop.
Is storytelling relevant for presentations?
Storytelling enhances presentations as it connects with the audience on an emotional level. It draws people in. Combining a strong message and storytelling makes for enjoyable and impactful presentations. However, storytelling is not only for presentations. It is relevant for all situations where you need to persuade others.
Can storytelling be used in marketing strategies?
Storytelling is a powerful tool in marketing that helps create brand identity and connect emotionally with consumers. It differentiates a brand by conveying its values and mission through compelling narratives.
What is digital storytelling?
Digital storytelling combines narrative with digital content, such as images, videos, and sound, to create engaging stories shared through digital platforms. It’s an effective way to reach and engage a broad online audience.
How can I choose the right storytelling course for my career goals?
The appropriate storytelling course depends on your current skill level and career objectives. A group of beginners might opt for courses covering narrative basics, while a group of experienced individuals may seek advanced courses focusing on specific applications like digital or visual storytelling. ICML will tailor the storytelling course to your organisation and the group.
What are the key elements of a compelling story?
A compelling story typically includes a clear structure, relatable characters, a conflict or challenge, and a resolution. These elements work together to effectively engage the audience and convey the intended message.
Why is storytelling important in education?
Storytelling in education enhances learning by making information more relatable and memorable. It’s a key component to effective adult learning when training or coaching colleagues. It aids in developing critical thinking, empathy, and communication skills.
Live virtual workshop testimonials
Matthew was a wonderful facilitator! He really 'got' our workplace challenges and gave practical advice and solutions.
Mechelle was enthusiastic and respectful of everyone. Really insightful course that allowed you to positively reflect on yourself and take away some great approaches to influencing and negotiating. Thanks heaps Mechelle!
Renee is an extremely high energy and positive trainer. The course was excellent with lots of participation and interaction.
Really interactive and informative. Great content.
The course was very engaging and the outcomes were clear and met. Shaun definitely helped me to reflect on my past experiences and shed light on how I would approach my future encounters for a better outcome! I loved it!
Excellent communicator. Renee’s style of delivery is what made the course interesting.
Maggie was great, very patient and made the examples relatable to publishing. Great program to help learn new skills and understand the art of negotiating.
This was one of my favourite pieces of training! Matthew was super engaging and the content was really relevant to where I am at with my work and career.
Renee was informed, engaging and a great facilitator. Would definitely attend more of her courses.
Renee was fabulous, she was an enthusiastic and knowledgeable presenter who demonstrated her skills and knowledge – she remained authentic and engaging throughout.
David was great, really insightful and experience. He tailored the session on the fly based on the needs and experience of the team. Great techniques for me personally to try and also for the rest of my team. I thought the sessions were great. A good mix of role playing and theories.
Naomi was engaging and interesting to listen to. She relaxed the room and invited our responses. She tied the conversation to the topics very well.
Excellent day of learning and fun. The tools are practical and realistic. Matthew was knowledgeable, charismatic, energetic and inclusive.
I had a number of ah-ha moments; great!
Mark’s teaching was very clear, understandable and very practical which made it easier for me to learn. Mark provided tools and educational information I had not experienced before. Whilst I use some of the techniques unconsciously it is good to understand the theory behind these.
Matthew was relatable, engaging and delivered great examples and content while providing skills that can be taken away and used moving forward. This program was engaging, Matthew was fantastic and engaging. Highly recommended.
This is not your average communication training session. If you want some real skills that will help you personally and professionally this is it! Suzanne was brilliant. Highly engaging and brought light to some very interesting thoughts and methods. I thought I had some skills in this are but I’ve been turned on my head. Mindblowing information and learnings. I would have liked another day (I would never normally say this).
The facilitator Mechelle was the best. She was engaging, interesting and hilarious. I would be interested to attend further courses run by this facilitator. Thank you!
Mechelle was excellent! Great sense of humour. Very helpful and knows her stuff. Makes the course fun. I have learnt so much.
Matthew was knowledgeable in this subject and able to quote research from academia or other experts to support the points he wanted us to learn. Provided me with practical tools to prepare for meetings and negotiations.
Matthew was a very engaging presenter. It was an effortless experience to listen, learn and participate.
We engaged ICML for a tailored Influencing skills program for our team of senior leaders in our department. ICML listened well to our needs and tailored a program delivered over multiple workshops. The emphasis was on understanding and applying influencing skills from a behavioural psychology point of view. The facilitator Suzanne Loubris certainly delivered on this. Suzanne’s psychology background and experience was instrumental in her facilitation of the program. She offered a framework to understand what motivates others and introduced a simple but effective approach to understanding and adapting to different behavioural types. Suzanne was a great facilitator. She helped the team gain confidence and practical skills to positively influence a variety of internal and external stakeholders. I have already recommended this program and ICML to colleagues.
Very useful, well run and makes one realise where we can improve our people skills.
The facilitator was engaging and sensitive to the audience. She was energetic and thorough. This course has given me insight into how to understand what makes some leaders tick. I have definitely become aware of myself and my potential to grow in influence.
Fantastic program - very rarely do we host training that participants want to extend or wish lasted longer, but that's the response this writing, presenting and communicating with influence course received.
Mechelle was very engaging and informative. Fantastic course. Highly recommend it, regardless of your role or industry!
Renee is obviously very skilled, knowledgeable and passionate about her subject. I found this course to be engaging, informative and challenging. I actually can see myself using these new skills on a daily basis – both at home and in the workplace. I’m excited about using them – Thanks Renee.
Good resource material and relevant to current workplace situations. I enjoyed the course – it was run in a professional manner.
Fantastic!! Great use of TED talks, examples, peer learning and content was delivered in an engaging way. Mechelle is an engaging facilitator that made content and role plays fun and learnings easy to take away.
Justine was personable, professional, inclusive and concise. Really enjoyed the session. As a marketing professional you think you know everything about communication but it was great to get a refresher. Justine was a confident and caring facilitator who imparted her extensive knowledge in a bite-sized digestible format.
Craig was very engaging and able to deliver the message clearly. Lots of self realisations I had not thought of – the course highlighted a lot of things for me. I found the informal discussions were very valuable, particularly when I could open up about some experiences and get advice.
This is an excellent course to help achieve better negotiated outcomes.
Paul was an excellent facilitator. Very engaging and good at keeping us on track.
I found Renee knowledgeable on subjects covered to be of an extremely high level and this kept me engaged throughout the duration of the course.
Sarah was professional, engaging, clear, warm. Useful session.
Very knowledgeable - gave many practical approaches. Created a psychologically safe space. Great course. Packed with useful tools and techniques that I will be applying in my day to day work. Really like the group work and the ability to discuss real life examples with my colleagues. Great facilitator.
There are some great aspects of the course that make you think about your own behaviors and how that might impact a situation. Really enjoyed breaking into small groups and discussing further before presenting to the larger group.
A really enjoyable and practical course with a presenter who builds instant rapport. Renee gave us practical and relevant examples that can be applied in my everyday work situation. The models were well explained and easy to use.
Fantastic program!! I highly recommend!! It was interesting and easy to understand, and involved a lot of practical tools I can use in a day to day setting.
Loved Mark’s styles of teaching. Very fun, informative and knowledgeable. Loved the program. Would definitely recommend to anyone in a consulting/management position. Very beneficial. Got to learn tips and tricks on how to handle tough situations.
Shaun was informative, useful and fun. I found being able to categorise actions, strategies and behaviours most useful.
Erin was interactive, joyful and focused. Excellent program and great presentation. Look forward to more training with Erin. Insight into human behaviour and handling in work environment.
Paula was fantastic! Four hour session was the perfect amount of time.
Rob was engaging and knowledgeable – used real life examples – explained why.
I was engaged the whole course. I feel like I can go away and use this not only at work but in day to day life. I really enjoyed the practical side. Renee was down to earth and understanding and made us feel very comfortable.
Mark is professional, well humoured and presented. A joy to learn from while showing seriousness when called for. Quality course – great start. Enjoyable and informative. I feel better prepared to enter negotiations and will look further into certain aspects. Simple steps that are easy to apply to great effect.
Renee is very friendly and very knowledgeable – very responsive to the group’s needs. There are some really great tools that I can incorporate into my day to life – both work and home.
This course has given me more confidence when negotiating and dealing with my clients to ask questions and push them a little more than before. I find Matthew very engaging and explains things in an easy to understand way.
Rob had great enthusiasm and knowledge. I feel more empowered to have conversations where I need to negotiate. I felt like I was OK at it before, but have learnt a lot today.
Steve was awesome. Best presenter I have heard from in 30 years of training and education. 10/10. Fantastically presented by Steve. Have done DiSC three time previously but never as engaging as this.
Matthew presented well. He gave us simple yet effective tools to apply in our every-day work life. He focused on real life examples, which I could relate to very well.
Renee was lovely. Obviously very knowledgeable about her subject matter.
I will definitely be applying much of the influencing skills across my team and wider staff in our business.
Mechelle was very animated, engaging and entertaining. Gave great examples and made it relevant to user. Thanks Mechelle. I would recommend this course.
Mark was very knowledgeable and encouraged participation which was great. The workshop had great content and presentation. Very useful skills that I will definitely be applying.
I have attended a few weekend workshops on Negotiation, behaviour and influence/coaching, but David’s industry experience really helped me visualise new techniques easily.
Superb, entertaining and informative. Would recommend everyone at Versent to go through this training. Craig was very engaging and thought provoking. Some good models and strategies to try out in the real world.
Very informative & eye opening. Came away with a lot to work on. Excellent presenter.
I’m really happy with the course. I think it is very useful for all types of situations. Renee was really good as well.
Renee is a highly engaging presenter with an easy going but authoritative style that kept everyone involved and attentive.
Mechelle is the best facilitator I have had. So committed and engaging. A talented facilitator. Thanks! I learned many skills and had opportunity to practise in a safe space.
Cris is a great communicator and leads by example.
Mark was amazing. I believe everyone in my team should do it. Informative – learnt a lot. Loved every minute. Would definitely recommend it.
I thought the delivery and content was fantastic! Very relevant regardless of which line of work you are doing. Matt was also very engaging and provided lots of useful tips.
Highly recommended.
I’ve attended three workshops on Influencing (at old organisation, all over the world); I found this the most helpful. None of my earlier Influencing training have realised the importance of conversations in professional/private life. This has allowed me to be a better professional/person. Thank you.
Mechelle managed the group and different experience/goals really well. A great course to strengthen my skills and find some blind spots.
Excellent delivery that suited me. I highly recommend the course and in particular Suzanne as a facilitator to up-skill any team.
The course was well designed with good balance between learning and breakout group discussion. Feedback given post first session was considered and incorporated into second session.
Mark had great charisma and delivered the course very well. The workbooks had a great depth of concepts without being too much information. The use of videos by the instructor to demonstrate was great. Mark showed to have a lot of experience in the role he played delivering the course. He also demonstrated that he understood the needs of each person attending and used it to focus on different members of the group in different parts of the training.
Facilitator, program, workshop – all good. I am definitely more confident of the techniques that I have learned here can be applied in my daily tasks.
Renee was very professional and had excellent knowledge of the material. Renee is very insightful.
Brenda has an amazing ability to connect with all of us and keep us on track. Interactive, fun and relaxed workshop. The information is highly relevant to all people.
The workshop had a structured approach to preparing conversations that will deliver better outcomes. It helped understanding my audience. The facilitation was clear and easy to follow, and there was plenty of discussion time.
Great session – learnt a lot of practical skills that will help me at work.
Paula is very engaging. She had great examples. This is a great course. Great techniques and ideas provided with a very bubbly and extremely informative facilitator.
Mark’s teaching was very clear, understandable and very practical which made it easier for me to learn. Mark provided tools and educational information I had not experienced before. Whilst I use some of the techniques unconsciously it is good to understand the theory behind these.
Suzanne was fantastic, lovely, very entertaining and extremely knowledgeable. I found the program very beneficial. Will help me become more confident when presenting at workshops and addressing landholders, peers and industry bodies. Fantastic couple of days. Very constructive. Would highly recommend to others wishing to build on or improve their written and communication skills
Suzanne grew on me! I was a bit wary at first but she knew her stuff – and challenged me/the group. Loved the honest, forthright, challenging approach. Quite confronting at times. I’ve done influencing training before but it wasn’t so thought provoking!
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Contact
Call us on 1300 655 098 or send us a quick info request to discuss how ICML can help your team use storytelling to influence.