ICML training courses > Sales and customer service training > Strategic B2B selling
Business to business sales requires a combination of strategic and tactical skills. Strategic skills help sales professionals identify and influence all their client’s stakeholders in the decision making process. The tactical skills help them in the client relationship building and communication process.
Our strategic B2B sales training model empowers participants to win business because they’ll identify and influence all the relevant people. It helps them to develop enduring and profitable relationships with clients because they’ll know how to look out for their client’s interests.
This B2B Sales Strategies course is designed for sales people who sell to organisations where multiple people influence purchasing decisions.
In a typical B2B sales training course, participants will learn how to:
We deliver our training programs either through:
We deliver this business to business sales training workshop as a one-hour interactive presentation or a multiple-day program and everything in between. We also coach individuals to build B2B selling skills. Delivering a tailored in-house B2B training course is economical and effective. Ask us how we can tailor a learning program to suit your needs:
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I have attended a few weekend workshops on Negotiation, behaviour and influence/coaching, but David’s industry experience really helped me visualise new techniques easily.
Renee was ten times more engaging than I expected and has given me the techniques to be more confident as a saleperson.
Head & shoulders the most engrossing facilitator I have ever had the pleasure of working with!!! Steve was unlike any other trainer I have encountered. He was captivating, hilarious & powerful in his delivery. A performance that quite possibly pips Freddie Mercury's at Live Aid!!! Brilliant. As the organiser of the training one can only hope that it is a worthwhile & positive experience for one's team. It exceeded expectation beyond belief!
Lordien was a fantastic presenter. Her knowledge and the way she engaged with all participants was above and beyond. The two days sales course was beneficial to me as the content was easy to follow, engaging, very in depth. Lordien was understanding and able to share her own experiences. She helped me develop my own sales techniques. I found the in depth content and group work valuable.
Ralph is brilliant, friendly, engaged realistic. Ralph was a pleasure to learn from. He understood that we are already sales professionals and didn’t preach or lecture to us.
Very interactive, recommend Damien and the course. Very informative and practical.
Read more Sales Skills testimonials
Do you have any questions about selling to business customers you’d like to ask? Do it here. One of our trainers will answer on the page and we’ll let you know by email when we post the response. We aim to come back to you within a few business days. If you need more urgent advice, try our chat at the bottom of the page.