ICML training courses > Sales and customer service training > Strategic B2B selling
Business to business sales requires a combination of strategic and tactical skills. Strategic skills help sales professionals identify and influence all their client’s stakeholders in the decision making process. The tactical skills help them in the client relationship building and communication process.
Our strategic B2B sales training model empowers participants to win business because they’ll identify and influence all the relevant people. It helps them to develop enduring and profitable relationships with clients because they’ll know how to look out for their client’s interests.
This B2B Sales Strategies course is designed for sales people who sell to organisations where multiple people influence purchasing decisions.
In a typical B2B sales training course, participants will learn how to:
We deliver our training programs either through:
We deliver this business to business sales training workshop as a one-hour interactive presentation or a multiple-day program and everything in between. We also coach individuals to build B2B selling skills. Delivering a tailored in-house B2B training course is economical and effective. Ask us how we can tailor a learning program to suit your needs:
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Matthew presented well. He gave us simple yet effective tools to apply in our every-day work life. He focused on real life examples, which I could relate to very well.
All examples were highly relevant and focused at our industry – Renee’s knowledge of the industry and company really helped. You may think you know everything required for your role – this course will identify areas you never knew.
Excellent. Very credible as Naomi has past experience as a lender/leader/coach. Great rapport building with the class. I loved the content and found the course to be very beneficial to our current roles.
David was great, really insightful and experience. He tailored the session on the fly based on the needs and experience of the team. Great techniques for me personally to try and also for the rest of my team. I thought the sessions were great. A good mix of role playing and theories.
Lordien was a fantastic presenter. Her knowledge and the way she engaged with all participants was above and beyond. The two days sales course was beneficial to me as the content was easy to follow, engaging, very in depth. Lordien was understanding and able to share her own experiences. She helped me develop my own sales techniques. I found the in depth content and group work valuable.
Renee was very clear and to the point. Covered a broad range of methods. The course was very well set up and structured. I would definitely recommend this course, it opens the mind to different ways of processing information.
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