ICML training courses > Business writing > Effective business writing course

Effective Business Writing Course

The business world is doing more writing than ever thanks to email, texting, Slack and other channels. Yet many professionals have done too little to refine their writing skills.

When documents are clearly written, concise and compelling, they will be more influential with the reader, capturing their attention and encouraging action. This business writing course helps participants become more effective with written professional communication.

This highly interactive business writing course builds the skills to quickly write crisp and logical business documents. This tailored course is available in-house or online in the following locations:

Melbourne | Sydney | Brisbane | Adelaide | Perth | Hobart | Darwin | Canberra
All regional areas | Asia | And anywhere else

Course audience

This business writing course is designed for people who are required to write any business document such as emails, proposals, reports, submissions, or any other official document.

Course outcomes

In this business writing course, participants learn how to:

  • Use a mind map to organise research and structure their thinking
  • Significantly reduce their writing time
  • Write interestingly and persuasively
  • Make their documents concise
  • Create clear sentences and paragraphs
  • Apply formatting techniques to increase readability
  • Proofread and edit documents
  • Avoid common spelling and grammar mistakes
  • Write powerful business documents.


  • One-day face-to-face or
  • Two x 3.5 hours live virtual training

Delivered in-house at your premises or in a virtual environment

We deliver our training programs either through:

We deliver our professional writing courses in Brisbane, Sydney, Melbourne, or any other city or regional area in Australia as well as internationally.

Business Writing group training – using participant documents

Where relevant, we will use your organisation’s internal formats, templates and style guide.

We will also use anonymised examples of participants’ writing in the workshop. With this material the facilitator:

  • Assesses their writing ability
  • Gains a thorough understanding of the written work they prepare
  • Extracts examples for use as training material within the program.

Ask us how we apply this to your organisation.

Some of the business writing course topics we can include in a tailored program:

For more information go to our business writing training programs page to see some of the programs we offer. The page gives more details about:

  • Report writing
  • Writing tenders and proposals
  • Writing business cases
  • Email writing
  • Customer service writing
  • Sales proposals writing training
  • Reports and board papers writing training
  • Minutes and agendas writing training
  • Submissions, requests for funding and proposals
  • Writing in local government
  • Writing in state and federal government
  • Writing government and ministerial briefs
  • Technical writing
  • Copywriting
  • SEO-savvy blogs and social media for business writing training
  • Public relations writing training
  • Editing skills for managers training
  • Writing training for people with English as a Second Language (ESL).
  • Punctuation and grammar training

We also coach individuals to build their writing skills; an effective way to improve writing, fast. Ask us how we can tailor the business writing course to suit your needs:

More about business writing as a course

If you’re still unsure about the benefits of taking a business writing course, we’ve put together extensive information to help you make the best decision for you and your organisation.

Who should take a business writing course?

Business writing is important for everyone, no matter what level of the organisation you are at.

If you work at the front desk, you should strive to be able to pass along even the most basic messages as clearly as possible, so recipients aren’t getting potentially distorted messages.

Likewise, if you are overseeing a team or the entire company, you want to be able to communicate core directives as clearly as possible, so that there is no confusion or wasted time in implementing your goals.

What is effective business writing?

When you are trying to write effective business communications — whether it’s a basic email, a proposal document or presentation — you need to be able to get your point across clearly and concisely. That includes making sure your writing is error-free.

That means you write every sentence with a purpose, and make sure nothing gets lost in the shuffle. Sentences that are too long, paragraphs that come across like a big block of text, spelling errors and so on can all individually hinder your message. If they are too frequent, the point you’re trying to make can be lost entirely.

For that reason, a critical part of effective business writing is actually reading. Specifically, it requires proofreading what you’ve written before you send it (or saying it aloud), so that you can be sure what you wrote makes sense.

What are ‘the 5 C’s’ of business writing?

To help you get a better handle on your business writing, particularly as you refine those skills, it helps to understand and remember “the 5 C’s.” Your writing should be:

Clear: You should make sure that everything you want to communicate with your writing is coming across to readers or listeners. Begin every paragraph with an idea of what you’re trying to convey. Being clear also means writing in plain English and not complicating your message unnecessarily.

Complete: Along similar lines, you should strive to make sure you pass along all the information you want to convey. You just want to make sure your audience isn’t left with any lingering questions.

Concise: We’ve all experienced the feeling of reading something that’s two pages when it could have been two paragraphs. You don’t want your writing to drag on, so aim to say as much as you can in as few words as possible. That includes avoiding the passive voice. At ICML, we teach course participants how to identify and remove redundant words and reduce the total word count by 30 percent.

Courteous: You need to keep in mind that every minute someone spends reading your writing is time they could be devoting to other business tasks that could be equally important. Write without talking down, and with gratitude for the opportunity to pass along crucial information.

Correct: Obviously, you want to make sure everything you write is accurate. This includes using good grammar and proper punctuation. Double-checking that this is the case before you hit “send” is a must.

Which writing style is most effective for business writing?

While there is not necessarily a one-size-fits-all approach to business writing — everyone has their own writing style and preferences as a reader, after all — you should certainly make sure you’re following the five principles outlined above. 

However, you must also tailor your writing to the specific kinds of communications you’re sending. How you write an email to a co-worker who you know well should be quite different from how you write a business letter you’re sending to a prospective customer or client. Such skills are equally important.

How can you learn business writing skills?

At ICML, we have several business writing training courses that can help you hone your skills and knowledge, both in general and for very specific types of communication skills. These lessons should be part of your broader professional development.

Our various courses will equip you or your entire company with the unique skills you need to succeed. We offer both in-person training and online courses. Contact us to learn more about what we can do for you.

What documents will participants see improvement in after taking ICML’s business writing course?

We’ve listed just some of the areas in which course participants may see improvements in their writing skills:

Essential communication and administration

  • Emails
  • Letters
  • Memos
  • Internal communication
  • PowerPoint presentations
  • Agendas and minutes
  • CVs/resumes
  • Project briefs
  • Task descriptions

Legal documents

  • Interpretation of legislation
  • Contracts
  • Legal advice

Accounting and finance

  • Invoice enquiries
  • Tenders
  • Audits
  • Financial reports
  • Grant applications

Technical writing

  • Technical assessment reports
  • Product assessment reports
  • Product specification manuals

HR documents

  • Recommendations
  • Policies and procedures
  • Work instructions
  • Inductions
  • Training content
  • Performance reviews
  • Performance plans

Business development

  • Sales proposals
  • Strategy documents
  • Sales reports

Media and marketing

  • Press releases
  • Website content
  • Creative briefs
  • Marketing strategy documents
  • Speeches
  • Articles and blogs
  • Newsletters
  • Social media copy
  • Creative copy

Customer service

  • Customer communication
  • Responses to customer complaints

Related Business Writing blogs

Business Writing training testimonials

Free eCoaching: ask an ICML trainer – get advice on business writing

Do you have any questions about business writing you’d like to ask? Do it here. One of our trainers will answer on the page and we’ll let you know by email when we post the response. We aim to come back to you within a few business days. If you need more urgent advice, try our chat at the bottom of the page.

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