Essential Selling Skills

Good sales people listen more than they talk. They win more sales because they know how to gain a deep understanding of what their clients need. They use this knowledge to build trust, develop long-term relationships, and craft solutions that help their clients win. In this challenging sales course we will teach the Six-Step Sales model. After this course, sales people will feel confident to plan and seal a deal that satisfies both their client’s needs and their own.

Tailored Sales training program – virtual or in-house – Melbourne – Sydney – Brisbane – Adelaide – Perth – Hobart – Darwin – Canberra – all regional areas – Asia – and anywhere else


This sales course is designed for people and teams selling services or products.


In a typical tailored sales course, participants will learn how to:

  • Plan and drive the sales process
  • Use the Six-Step Sales process
  • Identify what is really important to their client
  • Create value for their clients
  • Communicate as a trusted advisor
  • Anticipate and overcome objections
  • Take discussions beyond price and margin
  • Negotiate the sale
  • Grow their sales.

Delivered in-house at your premises or in a virtual environment

We deliver our training programs either through:

Tailored Sales training program delivered on your premises

We tailor and deliver this  sales training workshop as a one-hour interactive presentation or a multiple-day program and everything in between. We also coach individuals to build and apply their selling skills. We deliver this sales training program in Melbourne, Sydney, Brisbane and across Australia. Delivering a tailored in-house sales training program is economical and effective. Ask us how we can tailor the sales course to suit your needs:

  • call 1300 655 098
  • start a chat at the bottom of our page
  • send us a message

Related Negotiation and Selling Skills blogs

Essential Selling Skills testimonials

Free eCoaching: ask an ICML trainer – get advice on sales and selling skills

Do you have any questions about selling you’d like to ask? Do it here. One of our trainers will answer on the page and we’ll let you know by email when we post the response. We aim to come back to you within a few business days. If you need more urgent advice, try our chat at the bottom of the page.

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