ICML training courses > Business writing > Writing business cases

Writing Persuasive Business Cases

Whether initiating projects, proposing investments or planning other initiatives, clear evidence needs to be presented that the opportunity is worthwhile. Carefully defining the benefits and justifying the costs will put forward a strong logical case.

This course helps to build and write such business cases. Learn practical tips and skills to structure documents and write in a gripping style. After this program it will be easier to gain approval for proposed business plans.

Tailored Business Case Writing training program – virtual or in-house delivery – Melbourne – Sydney – Brisbane – Adelaide – Perth – Hobart – Darwin – Canberra – all regional areas – Asia – anywhere else


  • One-day face-to-face or
  • Two x 3.5 hours live virtual training


This in-house business case writing training course is designed for anyone needing to write business cases proposing investment in programs, products or projects.


In a typical tailored business case writing course, participants will learn how to:

  • Navigate the systematic processes needed to develop a business case
  • Bridge the gap between technical justifications and business expectations
  • Develop a personal business case checklist
  • Identify key information to address tricky questions
  • Compare costs and benefits of alternative solutions
  • Forecast and mitigate risk
  • Develop a clear and succinct writing style
  • Incorporate tables and graphics.

Delivered in-house at your premises or in a virtual environment

We deliver our training programs either through:

Tailored Business Case group training – using your documents

Where relevant, we will use your organisation’s internal formats, templates and style guide.

We will also use anonymised examples of participants’ writing in the workshop. With this material the facilitator:

  • Assesses their writing ability
  • Gains a thorough understanding of the written work they prepare
  • Extracts examples for use as training material within the program.


We’ll discuss your needs and create a business case writing course that perfectly suits the audience and the documents they write. We’ll adjust this highly interactive workshop to the level of the participants. Participants will use their own documents to immediately apply their new writing skills. Ask us how we can tailor a business case writing program to suit your needs:

  • call 1300 655 098
  • start a chat at the bottom of our page
  • send us a message

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