The psychology of sales: Building lasting client relationships in 2025
14 January, 2025How do trust, empathy and personalisation help sales leaders build lasting client relationships, close deals and nurture loyalty?...
ICML training courses > Sales and customer service training > Building client relationships
Building and maintaining client relationships is more effective when your team understands the psychology of relationships, trust and influence. This program is not about tricks or quick fixes. It will help to understand what it takes to build enduring and trusting relationships with clients, leading to influence and long-term profitable business.
This program is for people who interact with clients.
In a typical client relationship building training course, participants will learn how to:
We deliver our training programs either through:
We deliver this building client relationships training program as a one-hour interactive presentation or a multiple-day program and everything in between. We also coach individuals to build client relationships skills. Delivering a tailored in-house training program is economical and effective. Ask us how we can tailor the program to suit your needs:
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Do you have any questions about relationship building and relationship management you’d like to ask? Do it here. One of our trainers will answer on the page and we’ll let you know by email when we post the response. We aim to come back to you within a few business days. If you need more urgent advice, try our chat at the bottom of the page.