The power of assertiveness in business: Lessons from the Australian renters’ advocacy movement

Assertiveness can be a game-changer. Whether negotiating in the boardroom or pushing for policy change in the workplace, knowing how to speak up without stepping on toes is a foundational leadership skill.

To understand the impact of influential communication, we can take a page from the Australian renters' advocacy movement, which in 2024, saw assertive campaigning lead to transformative changes in tenant rights and rent control legislation. Let's explore what we, as leaders, can learn from these bold advocates.

Lessons from the renters' movement

The Australian renters' advocacy movement has been a shining example of how assertiveness — backed by strategy and persistence — gets results. Advocacy groups didn't wait for change, they demanded it. Their approach to lobbying and public campaigns led to legislative wins, such as stronger protections against unfair evictions and stricter rent controls.

It goes the same in business. Sitting back and waiting for things to improve won't cut it. When these advocacy groups saw injustice, they weren't afraid to speak up — loudly and clearly. As leaders, we must learn to identify problems, take a stand and voice the change we want to see.

Advocating for change in the workplace

So, how do we apply this assertiveness to a work environment? Advocating for better conditions or processes in a company sometimes means voicing unpopular perspectives. The trick is being clear, confident and constructive.

Just like the renters' groups brought facts, figures and emotional stories to the table, we should come prepared with evidence and solid reasoning. Whether you're pushing for more flexibility or support for your team, don't just ask — make a compelling case. I look at it from an influential perspective: framing it as a win-win will get more decision-makers on your side.

Balancing assertiveness and diplomacy

To be commanding, you don't have to become a bulldozer. A critical lesson from the renters' movement is that while they were assertive, they were also diplomatic. Their approach was firm but not hostile, gaining them allies instead of enemies.

In a business context, this means knowing when to push and when to pull back. Remain professional and respectful while making your point. Clearly stating your needs and acknowledging the other side's perspective opens the door for productive dialogue.

Communicating assertively with leadership

Approaching senior management can feel intimidating, but the renters' advocates weren't afraid to go straight to the top, making their case to government officials and policymakers. When you need to speak to leadership, channel that same confidence.

Frame your message around company goals. Be concise, solutions-focused and prepared to listen. This approach will increase the likelihood of collaboration and action.

Empowering teams through assertiveness

As leaders, it's not just about asserting our own needs — we also need to empower our teams to advocate for themselves. Just as the renters' movement was driven by collective voices, successful workplaces thrive when everyone feels heard.

Encourage your team to speak up, whether it's about workflow improvements or personal development needs. Show them how to structure their arguments confidently but respectfully, much like the renters' groups did. When your team knows how to communicate assertively, you'll not only foster a more open environment but a more productive one, too.

Develop confident communication with ICML

Assertion doesn't mean talking louder; it means speaking up in the right way, at the right time and with the right tools. As the Australian renters' movement showed us, delivering a compelling argument is the key to unlocking real, lasting change. For further skill-building in assertive communication, explore our Assertiveness Skills course.