Avoid becoming lost in the commercial world and attract millennial talent.

How can a business capture millennial recruits?


Millennials have been attaining a high amount of focus over the last couple of years – and for good reason.

Figures released by Pew Research Center show that over 1 in 3 workers from the US are millennials (adults aged between 19 and 35 in 2016). Additionally, they have displaced Generation X as the largest group of the workforce and will continue to grow for years to come.

The question that global business leaders are asking themselves is how to attract young highly-talented recruits. One way is by offering professional development initiatives, such as management or leadership training courses.

Is training an attractive asset?

As each generation has passed through the labour market, companies and organisations have had to alter their policies in an effort to attract the best recruits they can. While there has been a backlash surrounding how far an organisation should go, these disruptive moments also offer businesses an opportunity to improve.

According to a report released by Deloitte, millennials find themselves more satisfied when they are offered learning and professional development opportunities within the workplace. In response, companies should look for ways to implement development programs, for instance, through external or in-house training schemes.

Fortunately, there is a range of quality service providers who can offer excellent learning opportunities for employees. By helping them develop better leadership and management skills – or business writing, project management and negotiation skills training – you can improve the overall levels of satisfaction felt by millennial workers.

Additionally, a training program can help a company advertise itself and its brand as a progressive and modern workplace. By accomplishing this, millennials can be encouraged to see a future at your organisation in comparison to others – all the while raising the competency of your employees.

If you would like to know more about setting up a professional development scheme, talk to the experts in the field, contact ICML today.

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